mayo.


apple dapples
2 October 2008, 12:38 am
Filed under: 104, found.

found concepts…

i thought this was a nice rendering but very unrealistic. especially form-wise. the structure would not hold. and i also don’t see apple doing an easel, at least not in this fashion. the key-board is supposed to be used as protection during transport but the form doesn’t really read that way. and it’s supposed to stay in place using a combination of “magnets and notches” but i don’t think apple would do something so complicated. if it was complex, they would totally make it more intuitive.

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the iPod wordmark on the back needs to go and then the logo centered. the front proportions seem a little awkward, like it was just surgically removed from an ipod. maybe make the the border slighty wider and smoothen the transition from the front face to the sides.

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