working on concepts for a promotional product for krispy kreme. brain constipation : (
hmmm. descriptors = fresh. friendly. retro.
20 … + … night [hot] light. doughnut friend [via trish]. case. container. lip gloss. sunglasses. mini delivery truck doughnut ‘candy’ dispenser. balloon. package. empty box mailer. coupon. hat. fold out book. dime store comic. giant doughtnut. doughnut stress reliever. brain. doughnut region. tire cover. vinyl stickers. scratch n sniff. sniff. the infinity doughnut. coffee lid. rotary phone. lunch tin. radio. perfume. deck out inside of subway car like a retro diner + people in 40s attire + cute girsls/guys handing out doughnuts. cops. coffee & doughnuts. mug. cup…
don’t just slap krispe kreme on there… has to BE k.k….
some k.k brand research…. ‘it may be past but it’s not over’ | ‘kelloggs, mcdonalds and krispy kreme named and shamed’ | ‘krispy kreme kaves – launches ad campaign’ | Fast Food Maven | krispy kreme hope to heat up sales with ice cream | mMMmmMmmmm…DONUTS …
some neat advertising/promo blogs…. marketing alternatif . adverblog . i believe in adv. ads of the world.
random silly doughnut give away = the emergency doughnut [aka the anti-ticket doughnut]
update [101608]. inspiration!: found a picture of a mug that i thought was pretty neat. you put your cookies in the bottom of it so you don’t need a plate. what if the form was softer and a dougnut could fit? if you used it as a coffee mug, the coffee would keep the doughnut warm.
maybe. maybe it needs to be more insulated though. maybe hide it. make it not so obvious that there’s a doughnut there. make it more retro too.
update [101908]. i can’t stop thinking about this idea. i don’t know if it’s actually ‘good’ for this project or not but i feel like it does and it’s the one that gets me. and most of my other concepts were pretty gimicky. i want to explore this more.
a fresh cup of coffee. a friendly combination (coffee-doughnut) & behavior (warming). a retro form.
