mayo.

this was the promotion i was talking about on friday. it’s from last summer for Sweet Pete’s Bike Shop in Toronto.

the shop placed promotional stickers in the shape of kids heads on the side mirrors of cars in order to create the illusion that the kids were riding their bikes directly behind the vehicle. i thought the execution of this campaign was very strong in the way that the stickers combined the cause of bicyclist safety with catching the drivers’ attention. it really tugs on the heart strings. a very clever public service/self promotion idea.