im having trouble developing more concepts for krispy kreme.
i’ve been thinkng maybe i could find a strong doughnut statement/saying that would inspire/pull some ideas together.
some phrases from their website:
-it’s pumpkin season
-celebrate halloween with krispy kreme jack-o-lanterns. avaliable now until october 31st.
-thinking halloween? think krispy kreme
-don’t let life get stale. keep it fresh. think krispy kreme.
-next time you’re feeling a litte glazed over. come over for a little galzed. think about it. think krispy kreme.
-doughnuts & coffee since 1937
-hot krispy kreme orginal glazed now
-when the hot lights is on, we are making hot original glazed doughnuts!
-0 grams TRANS FAT!
PER SERVING
100% Delicious!
0grams TRANS FAT DOUGHNUTS
-WARM UP WITH OUR SIGNATURE COFFEES!
-Friends of Krispy Kreme
-Fresh. Hot. Now.
-Krispy Kreme is about yesterday today & tomorrow
-our stores are familiar gathering places for friends
-its all about kids
-big signs & bright lights
-the hot doughnut experience
also, Krispy Kreme usually opts to ‘let the product speak for itself’ (using a word-of-mouth campaign, rather than use paid advertising) but in 2006 it seems that they started using ads in TV, print, and radio. here are some commercials from the [2007] Think Krispy Kreme ad campaign:
hottie
glazed over
power play
