mayo.

im having trouble developing more concepts for krispy kreme. 

 i’ve been thinkng maybe i could find a strong doughnut statement/saying that would inspire/pull some ideas together.

some phrases from their website:

-it’s pumpkin season

-celebrate halloween with krispy kreme jack-o-lanterns. avaliable now until october 31st.

-thinking halloween? think krispy kreme

-don’t let life get stale. keep it fresh. think krispy kreme.

-next time you’re feeling a litte glazed over. come over for a little galzed. think about it. think krispy kreme.

-doughnuts & coffee since 1937

-hot krispy kreme orginal glazed now

-when the hot lights is on, we are making hot original glazed doughnuts!

-0 grams TRANS FAT!
PER SERVING
100% Delicious!
0grams TRANS FAT DOUGHNUTS

-WARM UP WITH OUR SIGNATURE COFFEES!

-Friends of Krispy Kreme

-Fresh. Hot. Now.

-Krispy Kreme is about yesterday today & tomorrow

-our stores are familiar gathering places for friends

-its all about kids

-big signs & bright lights

-the hot doughnut experience

also, Krispy Kreme usually opts to ‘let the product speak for itself’ (using a word-of-mouth campaign, rather than use paid advertising) but in 2006 it seems that they started using ads in TV, print, and radio. here are some commercials from the [2007] Think Krispy Kreme ad campaign:

hottie

glazed over

power play